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2400 Boston Street, Suite 102 Baltimore, MD 21224 (P) 410-876-0502 | (F) 410-522-5889 info@nawbobrc.org 
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Speaker's Bureau
A benefit of membership and open to all NAWBO-BRC members, and other women business organizations throughout the state. The purpose of this Speakers Bureau is two-fold:
- To offer education, training and motivation to women business owners and other women in business.
- To allow NAWBO-BRC members to get exposure throughout Maryland among their peers and through other women's business groups.
The speaking topics are of relevance to all women in business, whether you are an independent contractor or the president of a multi-million dollar enterprise.
By joining the NAWBO-BRC Speakers Bureau, you will get exposure to an ever growing list of other organizations and education groups that will receive an updated copy of the Speakers Bureau list at least semi-annually. Speakers will also get exposure to other women business organizations throughout the state.
To apply, please contact the Education Chairperson or complete the application by clicking HERE.
Please browse all speakers and topics below.
Dana A. Clark, Ph.D. - Organizational Talent Solutions
Veronica Cool - Wachovia/Wells Fargo Small Business Banking
Susan Katz - The Growth Coach by Life-Time Ventures, LLC
L. Content McLaughlin - Whiteford, Taylor & Preston L.L.P.
Leah Messina - Sinuate Media, LLC
Deborah Stallings - HR Anew
Salli Ward - Wonderful Wardrobes
Gayle Becker - The Entrepreneur's Source
Ida Cheinman - Substance151
Laura Pasternak - MarketPoint
Dana A. Clark, Ph.D.
Organizational Talent Solutions, LLC
3752 Colliers Drive
Edgewater, MD 21037
Phone 410-798-4665 / 703-203-4102
dclark@orgtalent.com
www.orgtalent.com
SPEAKER TOPICS
- Effective Interviewing for Hiring Success
- Emotional Intelligence for Business Success
- The Power of Assessment for Leadership success
SPEAKER BIO
Dr. Clark has over 20 years of assessment experience in both the corporate and government sectors. She has applied her personality assessment expertise worldwide interviewing and assessing hundreds of individuals through her extensive work with the CIA. She has helped clients identify and manage their organizational and talent management needs to achieve extraordinary results.
Veronica Cool
Wachovia/Wells Fargo Small Business Banking
1807 Reisterstown Rd.
Baltimore, MD 21208
Phone 410-580-0785 / 443-854-1444
veronicacool1@wachovia.com
www.wachovia.com
SPEAKER TOPICS
- Access to Capital
- Minority/Women Business & Procurement Growth
- Business-Financial Literacy
- Cash Management
SPEAKER BIO
Veronica Cool is Vice President with the Business Banking Division for Wachovia Bank, a Wells Fargo Company, with 15 years of experience in the financial industry, specializing in cash management, credit & depository operational solutions.
During the 2006 and 2007, she was recognized as the #1 Small Business Banker in the country for the corporation and ended #2 in 2008, acquiring more than $16MM in deposits by year-end of 2007 and $24MM in Credit Production for Wachovia.
She holds a BS from Kutztown University and a Masters of Science in Finance from Loyola University. She serves on the Board of Big Brothers Big Sisters of Maryland, Baltimore Chapter of NAWBO, the National Association of Women Business Owners, and the Maryland Hispanic Business Chamber of Commerce.
In January 2008, she was appointed by the MD Governor to the Statewide Commission for Hispanic Affairs. Additionally, Dialogue in Diversity, presented her with the Distinguished Achievement Award - New Generation of Business Leaders. In 2007, she was Chairwoman of the 6th Annual MD Hispanic Business Conference, the largest Hispanic Business event in the State. She recently served on Governor O’Malley’s Transition Team. She has also been recognized as one of Maryland’s Top 100 Women by the Daily Record and one of Maryland’s Most Influential People by Channel Magazine.
She has spoken nationally in several forums addressing financial advocacy/literacy, entrepreneurial capitalization, and women/minority business enterprises topics.
Susan Katz
The Growth Coach by Life-Time Ventures, LLC
856 E. Lombard St.
Baltimore, MD 21202
Phone 410-627-7180 / Cell 410-627-7180
SKatz@TheGrowthCoach.com
www.TheGrowthCoach.com/SKatz
SPEAKER TOPICS
- Achieving Success Through Networking
- Defining and Developing a Strategic Mindset
- Creating Balance: Driving Financial Freedom and Personal Growth
SPEAKER BIO
Susan Katz is a certified business coach and CEO of The Growth Coach. She has over thirty years of publishing experience, beginning in sales and progressing into product development and management. She spent the last twenty years as a Vice President with two major publishing firms, responsible for growing small businesses within a large corporation. Her success in routinely achieving double-digit revenue growth and increasing profitability, stemmed from her understanding of key business drivers, and her dynamic and effective approach to staff development.
L. Content McLaughlin
Whiteford, Taylor & Preston L.L.P.
7 Saint Paul Street
Baltimore, MD | 21202
Phone 410.347.8740 / 410.279.5663
cmclaughlin@wtplaw.com
www.wtplaw.com
SPEAKER TOPICS
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Estate Planning:
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Business:
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SPEAKER BIO
Ms. McLaughlin is a partner in the Corporate, Business and Tax and Estates and Trusts Departments Whiteford, Taylor & Preston L.L.P. Ms. McLaughlin’s practice includes assisting businesses and individuals in handling their extraordinary and day-to-day legal problems, estate planning, succession planning, various tax matters, and estate and trust administration.
Outside her professional practice, Ms. McLaughlin has been an active volunteer and leader in community and civic affairs. She is a founding board member for Harford Business Innovation Center, Inc., President of NAWBO-BRC, chair of the Executive Committee of the Lawyer’s Campaign Against Hunger, a member of the Advisory Boards for the Women’s Wine and Dine and the National Breast and Ovarian Cancer Coalition, Inc. She is on the Board of Directors of the Giving Spirits Foundation and SARC (Sexual Assault/Spousal Abuse Resource Center in Harford County), Vice Chair of the Dean’s Advisory Council for the University of Baltimore, Yale Gordon College of Liberal Arts, and the Women’s Committee of Associated Builders and Contractors. She also chairs the planned giving committees for the University of Baltimore, Ronald McDonald House, Maryland School for the Blind and SARC.
Leah Messina
Sinuate Media, LLC
519 N. Charles Street, Suite 300
Baltimore, MD 21201
Phone 443-992-4691 / 917-843-8164
leah@sinuatemedia.com
www.sinuatemedia.com
SPEAKER TOPICS
- How to Use Online Marketing to Attract Customers & Build a Compelling Brand Online
- Social Media How-To: Facebook, Twitter, LinkedIn, YouTube
- Social Media Corporate Policies for Your Business
SPEAKER BIO
Leah Messina is the CEO of Sinuate Media, an organic marketing company that offers a unique solution to digital marketing. Having developed the concept of "organic marketing", Sinuate Media combines areas of social, emerging, and barter media with PR & traditional marketing to provide effective, customized and integrated campaign strategies.
Leah has over 10 years in new media marketing and promotions on both the agency and web publishing sides. Past experience includes online & grassroots marketing for top-tier entertainment, financial services, and consumer product companies with concentrations in television and publishing marketing.
Leah has been involved in several start-up companies in both management and creative roles. She is a past board member for the Baltimore chapter of the National Association of Women Business Owners, and won their 2007 “Rookie of the Year” award. She is also the VP of the Maryland Chapter of the Carnegie Mellon University Alumni Association.
In 2007, Sinuate Media acquired www.BookDivas.com, the leading online book community for young adult and college readers. The site, which was launched in 2002, relaunched in August 2008. She regularly works with a wide range of young adult book publishers including Simon & Schuster, Penguin, Bloomsbury, and others.
Deborah Stallings
HR Anew
6350 Stevens Forest Rd. Suite 107
Columbia, MD 21046
Phone 410-381-5220 / 240-401-7737
deborah@hranew.com
www.hranew.com
SPEAKER TOPICS
- Strategies for Business Success
- Diversity and Respect in the Workplace
- Career Planning & Branding You
- Succession Planning
- A World Class Human Resource Function
- Interview, Hire, and Retain Top Talent
- Enhancing Teamwork and Individual Productivity
- Cost Effective Employee Benefits Strategies
- Healthy Choices that Build Wealth
SPEAKER BIO
Deborah Stallings, PHR is founder and President/Chief Executive Officer of HR Anew. She serves clients in government, corporate, and non-profit entities and has more than 20 years expertise in human resource management and consulting; and has been a successful business owner for 10 years. Ms. Stallings has presented to national audiences including the National Association of Women Business Owners – on topics such as business acumen, human resource management, building financial freedom, managing and resolving workplace conflicts, recruitment and hiring, managing the workforce, developing managers and leaders, and more.
Ms. Stallings is a recipient of 2009/2007 Maryland Top 100 Women, 2009/2008 SmartCEO Magazine Future 50; 2008/2006 Maryland Top 100 Minority Business Enterprise, 2008 Marymount University HR Leadership Award, 2007 Women in Business Champion, 2007 Woman of the Year – NAWBO BRC, 2007 Business Achievement Award, 2006 Maryland’s Top 100 Small Businesses, and 2006 Maryland’s Top 50 8a firms. She currently serves as a Trustee with Lincoln Technical Institute; National Secretary, NAWBO; Board Member and Chair, Business Development Council – Maryland Chamber of Commerce; Founder and Past President, Howard County Human Resource Society; and Board Member/Executive Committee – Associated Black Charities.
Salli Ward
Wonderful Wardrobes
3203 Hunting Tweed Drive
Owings Mills, MD 21117
Phone 443-854-3563 / 410-666-1572
sallijward@aol.com
www.SalliWard-Doncaster.com
SPEAKER TOPICS
- Dress for Success-Presenting a Polished Image
- Closet Control-Organizing Your Closet
- What to Look for When Investing in a Suit
- Fashion Shows
SPEAKER BIO
Since spring of 1990, I have followed my passion for fashion by being a Doncaster Wardrobe Consultant and personal stylist. I help busy women find clothes that fit and flatter. My first career was as an elementary school teacher. I love to read, garden, cook and travel. I volunteer for The Enterprise Women’s Mentoring Program as well as tell stories at the Reisterstown Library.
Gayle Becker
The Entrepreneur’s Source
8965 Griffin Way
Baltimore, MD 21208
Phone 443-766-0603 / 443-739-1937
gbecker@esourcecoach.com
SPEAKER TOPICS
- Is Franchising and self employment right for you? (pros and cons of self-employment and franchise ownership)
- Get Clients Now! (targeted marketing strategies for professionals, consultants and coaches)
- How to E-Myth your Business (based on The E-Myth Revisited by Michael Gerber)
- Rapid Impact Strategies for Business Growth
- Marketing on a Shoestring Budget
- How to Improve Communication in the Workplace
- The Power of Networking
- Career Transition topics
SPEAKER BIO
Gayle Becker is a skilled coach, trainer and public speaker. She helps her clients design effective roadmaps to achieve personal and business change. She thrives on helping clients meet and exceed their goals. With over 30 years of business experience, Gayle has positively impacted dozens of businesses by helping them grow.
A few accomplishments include:
- Opened 23 offices in 24 months for a start-up franchise concept
- Launched custom publishing division for established magazine group
- Grew sales to over $10 million annually at start-up tech firm
- Increased new patient acquisition by 105% for established dental practice
- Coached dozens of clients in career transition land new positions or purchase a franchise
Gayle is a perpetual student of self improvement and a graduate of The Entrepreneur’s Source Academy and E-Myth Worldwide.
Ida Cheinman
Substance151
2304 E. Baltimore Street
Baltimore, MD 21224
Phone 410-732-8379
ida@substance151.com
www.substance151.com
SPEAKER TOPICS
- A variety of topics related to Strategies and Tactics for Creating a Winning Brand
- Employer Branding: Your Employees Are Your Best Asset – Learn How Strong Branding Can Help to Recruit and Retain the Right Talent
- "Green" Marketing: Incorporating Sustainability and CSR into Organization’s Branding and Marketing Strategies; the Why’s and the How’s of Marketing Your Sustainability Initiatives to Gain Competitive Advantage; Branding for Sustainability – The Rules of Achieving Market Success
SPEAKER BIO
Ida Cheinman is Principal and Creative Director of Substance151, a brand design + strategy firm focused on building sustainable brands for professional services companies and non-profit organizations.
Ms. Cheinman has 15 years of design and management experience with a primary focus on branding and visual communications across print and interactive media. She combines strategic creative thinking with executive-level leadership experience; her work has earned multiple design awards and industry recognition and appears consistently in national and international design publications.
When founding Substance151, Ms. Cheinman made a commitment to advance sustainable values through the firm’s design practice, education and community involvement. Under her leadership, Substance151 has built a solid reputation for its stellar strategy and design work, as well as its passion for advocating environmentally and socially responsible business practices.
She is on the Board of Directors for Chesapeake Sustainable Business Alliance (CSBA); Maryland Chamber of Commerce, Marketing Committee; NAWBO – BRC, Education Chair; SMPS Chesapeake, Education Chair; and the Urban Land Institute (ULI) Baltimore, Communications Committee, Immediate Past Chair. She is also on the Advisory Board for the Sustainable Realty Solutions (SRS).
Laura Pasternak
MarketPoint
106 Grace Manor Drive
Havre de Grace, MD 21078
Phone 410 942 0600 / 410-493-8005 cell
laura@yourmarketpoint.com
www.yourmarketpoint.com
SPEAKER TOPICS
- Aligning Corporate Goals with Branding Strategy
- Managing Your Brand through Mergers and Acquisitions
- What to Know about Successful Brand Migration
- The Age of New Media: Is Your Brand Up to Speed?
- The Fundamentals: Why Brand Matters
- Mind the Gap: Are You Bridging Your External and Internal Branding?
- Building Brand Excellence: Keys to Effectively Managing Your Brand
SPEAKER BIO
Laura Pasternak is president of MarketPoint, LLC, a brand management firm that helps mid-sized B2B companies strategically manage their brands through transition. She combines executive-level management experience with strategic thinking and creative marketing skills. Throughout her career, Laura has created, launched and managed campaigns at the regional, national and international level across a wide number of industries.
Prior to establishing MarketPoint, she held senior marketing and positions with Sylvan Learning Systems, Inc., and Thomson Corporation, among others. A graduate of the University of Illinois, she is on the board of the Baltimore Regional Chapter of National Association of Women Business Owners (NAWBO) and is a member of the American Marketing Association, the Public Relations Society of America, and the Association for Corporate Growth. A sample of the firm’s clients includes Minibar Systems, Inc., Macmillan/McGraw-Hill, Pearson Education, McCormick & Company, The National Archives, STUDIOS Architecture, NYC Department of Environmental Protection, and Wolf Trap Foundation for the Performing Arts.
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